Jamie Thomson

Thoughts, words and deeds

The You Centric Web (Personalisation 2.0)

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“The You Centric Web offers an inversion of today’s web, placing the user at the centre and in full control of the overall experience. It promotes discovery, celebrates serendipity and offers a personalised path through the oceans of data, content and experiences that the modern digital society has to offer. The technology required to deliver the You Centric Web is beginning to appear now, but we have further to travel before it can reach its full potential. As a society, we will have to shift our expectations of how the digital world can augment the physical world and service and content providers will need to plan for and deliver on the potential of this connected, intensely personalised world as well as work hard to win the trust of consumers by placing them at the centre and protecting and respecting their rights.”
http://www.theenvisioners.com/index.php/2012/02/01/the-you-centric-web-personalisation-2-0/

Interesting stuff!

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Written by Jamiet

February 2, 2012 at 2:29 pm

Posted in Uncategorized

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